The main place of interaction was in the LifeStyle Expo, but brands like SPAM and the Port of Long Beach managed to wrangle my attention while walking around and taking in the racing experience.
First, several brands like Continental Tire, Mazda, and Honda, vowed for motorsport fan attention with several picture opportunities with smiling faces. That’s always a good way to get people to pose and post.
Then we ventured outside and got to engage with SPAM and the Port of Long Beach.
Me SPAM attacked
Port of Long Beach
I am a diehard motorsports fan that really enjoys incorporating his craft (online media) with his passion (motorsports) to have a rich experience. The next time you are at an event, look around and see how big brands and names are looking to interact with you. Try embracing them and have some fun!
I am a huge motorsports fan and I really enjoy using social media to keep up with racing and other car enthusiasts. The past few weeks have been complete heaven for me because I live in Long Beach. Just after Valentine’s Day, the City of Long Beach begins setting up the street course that takes over the Pike area in downtown. Seeing the streets get blocked off, the race barriers & fencing go up, and all the grandstands being constructed gets me psyched up for the racing events in April.
The month long finale is the Big Grand Prix on the streets of Long Beach. ‘Roar in the Shore’ starts things off on Wednesday night in Belmont Shore. Several blocks are blocked off on 2nd Street and some of the cars that will be racing the upcoming weekend are showcased. The next night Thunder Thursday happens on Pine Street. Motorcycle demonstrations, simulated pit stops by a couple of teams, and an opportunity to get driver autographs all happen right there in downtown Long Beach.
Then on Friday, the 3-day racing weekend begins… Lifestyle Expo is at the Convention Center, food vendors line the perimeter of the race circuit, and paddock areas are available for walk thrus. I really enjoyed the way that sponsors, teams, and the race venue interacted with me and other grand prix fans.
Here are some of the great ways that several brands engaged with me and enabled me to continue all the fun of the race weekend days later through my social media.
EXAMPLES of Motorsport and Social Media
EXAMPLE from TWITTER & LBCC
I liked the way that the Long Beach Convention Center responded to my Tweet about the warm welcome that they gave to race fans. They “favorited” the tweet and responded with a nice comment.
This is a great example of how the DynaWing racing team responded to my Instagram post. I was amazed at the technology that they have produced to just get the unique car up off the ground without wheels.
This might not be social media per se, but it is a really good BMW story. And, is that not really the core of what social media is, telling a story?!?
Here goes…why I am in love. I love the BMW brand. I love that it represents a car manufacturer that values the driving experience as much as I do. My desire for the driving experience struck me even before I could legally drive. It is a great story about a boy and a beautiful black BMW.
It was the mid 1980’s, I was a young boy not even old enough to drive yet, and my father’s friend called on Saturday afternoon. He wanted my dad to come over and see the car he had just purchased. My dad turned to me and said, “Let’s go!” and we set off to see the wonderful new automobile.
We arrived at my dad’s friend’s house and talked in the driveway for a few minutes until the new car arrived. At the end of the driveway appeared a black, 4-door wonder of German engineering. It was the first time that I had seen a BMW up close and I was seriously impressed. As I mentioned, I was not even able to drive, barely knew the joy of driving, but I instinctively understood that this black BMW was AWESOME.
Lots of time has passed since then and I have continued to fall deeper in love with all motorsports. I returned to my home town after college and needed to acquire transportation. I let my dad know my car situation and, coincidentally, he had spoken with his old friend that had shown off the BMW many years earlier. The planets apparently were aligned just right and the gods were happy with me because the beautiful black BMW was up for sale. Various reasons in play, my dad’s friend needed to quickly part with the BMW. He knew that I had always been a huge fan of the BMW and wanted me to have first right of refusal. I pounced on the opportunity and we struck a great deal. Now the car that I fell in love with those many years ago was actually mine.
Since purchasing the 1984 E28 BMW I have found myself in love with the overall BMW brand. It represents teamwork, great engineering and a desire to deliver the “ultimate driving machine”. This is why I am in love with a BMW.
Contact me if you would like help with social media and telling a story.
I’m here and I’m going to be talking. Most of it related to me from a professional perspective; things like social media, digital strategy and things that make me tick. Some of it will be observations, some rants and some really cool information about me and other stuff. I look forward to having fun and getting ideas and opinions flowing. Here I go…