Formula E is in Long Beach to #DrivetheFuture of Motorsport

Formula E is in Long Beach, California on April 4th, 2015. This brand new, FIA sanctioned, auto event showcases the future of motorsport by being the only global racing series that features an all electric powertrain driven car. The Formula E adopted hashtag is #DrivetheFuture, and they, along with all the teams and sponsors involved, are certainly driving the future of motorsport.

Long Beach, California became my destination location when I moved to Southern California. This city has a rich history of motorsport and racing dating back to 1977 and involving Formula 1. CART (now IndyCar) moved in during the mid 1980’s replacing Formula 1 and bringing the Grand Prix of Long Beach. Now, the city comes alive with racing fun every year and that was a huge motivator for me to live here in Long Beach, Ca.

Formula E in Long Beach

My passions are digital media and motorsport, so I am delighted to integrate the two worlds. Using Instagram, Twitter, Facebook, and WordPress, I have captured the “building of a race course” and the build up to all the motorsport action in Long Beach for the #motorsportmonth of April.

This is an account of what I have seen and experienced from late February up until just a few days before the FIA Formula E in Long Beach via my social media channels. Please look through and I hope it gets you psyched up for all the cars, action, and racing that is happening in April.

Formula E Banner Across A Pedi Bridge in Long Beach

@FIAFormulaE is coming to #LongBeach #LBePrix #LongBeachEprix @felongbeacheprix

A photo posted by Stephen (@havarino) on

The Formula E Showcar on Tour at USC

Finally getting to see the #lbeprixshowcartour!! @felongbeacheprix @LongBeach_ePrix

A photo posted by Stephen (@havarino) on

A Formula E Paddock Area Preview (@FEAddicts Twitter)

Another Formula E Paddock Area Preview

(@Dupont_Ben Twitter)

Formula E Banner in Long Beach, Ca

Formula E Plus Motorsport & Track Shots from Long Beach on Facebook

Formula E in Long Beach California April 4th for FREE

Facebook Photo Album Showcasing Motorsport in Long Beach

If you are on Instagram, Twitter, Pinterest, anywhere… feel free to look me up and like/follow/subscribe. I’ll give you some help with finding me too. These are links to my accounts:

Instagram: @havarino
Twitter: @harvester_sol
Pinterest: Havarino
Facebook: Stephen Harvey’s Long Beach Motorsport Photo Album

Also, I’ve been talking about Formula E coming to Long Beach since last June. Check out my other post talking about Formula E in Long Beach and this post talking about how social media is fueling Formula E.

This is a great link for getting additional, in-depth history about the racing history and motorsport action in Long Beach.

Formula E is Coming to Long Beach California in April 2015

Formula E in Long Beach, Ca

Racing in Long Beach Ca

Formula E Long Beach Ca 2015

The FIA announced a new race series, Formula E, and it’s coming to Long Beach, California the first week of April 2015. But, the most exciting part is that the race cars in the series will have a totally electric power plant.

Hybrid power plant technology crept into premier racing with The 24 Hours of LeMans and Audi. We’re now seeing the push for not just hybrid engines, but ALL electric powered vehicles in our everyday lives. The FIA has addressed this 1st world push for electric vehicles by adding a series to the fold that has no fossil-fueled engines powering cars down a track. Welcome to the electric generation of motorsport!

The all electric cars of the Formula E race series will have similar stats to their older siblings of Formula 1. The race cars brag of 0 – 60 mph times being comparable to F1 cars. Formula E cars will be coming in at around 3 seconds, just slightly slower than F1 cars. And like F1, will have races staged all over the world, giving the new race series a very global air about it. Organizers are hopeful that people viewing races held all over the world will also see electric powered vehicles in a more glamorous light and desire to own one themselves. Reinforcing the age old auto world adage of “race ’em on Sunday and sell ’em on Monday.”

In my opinion, the task of selling electric vehicles to the masses would become WAY easier if car designers would just make electric powered vehicles look sexy (i.e. Tesla, Fiskers, BMW i8…not Prius, Leaf or Volt). Hopefully Formula E can show the general public that electric cars can be sexy, glamorous and HOT.

Also, Formula E is incorporating social media into the engagement strategy to get a younger crowd involved. Similar to U.S. Indy Cars, Formula E drivers will have 2 power boosts available to help in critical passing situations. As an added bonus, and as a way to encourage fan participation from the target car buying audience (urban 20- and 30- year old types), fans can use Twitter to tweet out the handle of their favorite driver. The driver with the most tweets mentioning them will get an additional power boost on the very last lap of the race. Hopefully this will get fans interacting on Twitter and make the last lap of the race super exciting. We’ll see, but I am getting psyched for the social media fun.

Cars in this new racing championship are fueled by electricity—and tweets

So, to recap… Formula E is a new FIA race series that uses race cars that are totally powered by electric power plants. Next, Long Beach, CA is slated as the 7th round of the series, just two weeks before the iconic IndyCar race on the streets around Shoreline Village in Long Beach. The cars will be comparable to Formula 1 liveries in style, size, handling, and speeds…claiming 0-60mph times around 3 seconds. And, to add another element of excitement, Twitter will be used so fans can give drivers an extra boost of power on the last lap of the race. This aspect should encourage younger fans to participate. All these items pretty much assure me that Formula E will be exciting, glamorous and do a great job of promoting electric vehicles.

Get out and enjoy one of the races this year. Check out the official Formula E website for calendar details.

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