I am a huge motorsports fan and I really enjoy using social media to keep up with racing and other car enthusiasts. The past few weeks have been complete heaven for me because I live in Long Beach. Just after Valentine’s Day, the City of Long Beach begins setting up the street course that takes over the Pike area in downtown. Seeing the streets get blocked off, the race barriers & fencing go up, and all the grandstands being constructed gets me psyched up for the racing events in April.
The month long finale is the Big Grand Prix on the streets of Long Beach. ‘Roar in the Shore’ starts things off on Wednesday night in Belmont Shore. Several blocks are blocked off on 2nd Street and some of the cars that will be racing the upcoming weekend are showcased. The next night Thunder Thursday happens on Pine Street. Motorcycle demonstrations, simulated pit stops by a couple of teams, and an opportunity to get driver autographs all happen right there in downtown Long Beach.
Then on Friday, the 3-day racing weekend begins… Lifestyle Expo is at the Convention Center, food vendors line the perimeter of the race circuit, and paddock areas are available for walk thrus. I really enjoyed the way that sponsors, teams, and the race venue interacted with me and other grand prix fans.
Here are some of the great ways that several brands engaged with me and enabled me to continue all the fun of the race weekend days later through my social media.
EXAMPLES of Motorsport and Social Media
EXAMPLE from TWITTER & LBCC
I liked the way that the Long Beach Convention Center responded to my Tweet about the warm welcome that they gave to race fans. They “favorited” the tweet and responded with a nice comment.
— Stephen Harvey (@harvester_sol) April 15, 2015
EXAMPLE of DynaWing IG post
This is a great example of how the DynaWing racing team responded to my Instagram post. I was amazed at the technology that they have produced to just get the unique car up off the ground without wheels.
A photo posted by Stephen (@havarino) on
To wrap up I took artsy pictures that I personally really like. They are not action shots of race cars or a candid shot of a driver, but the two pictures definitely are powerful.
Facebook: TGPLB banner on bridge by Hyatt.
Twitter: Pack up and safe travels tweet
— Stephen Harvey (@harvester_sol) April 20, 2015
Now go out to the next motorsports event and see how all the players there are vying for your attention through innovative methods of incorporating social media and facing fandom.