The BMW Ultimate Driving Experience never fails to thrill and impress me. Santa Anita Park in California, with a backdrop of beautiful mountains and horse track, was a fantastic mini proving grounds. I certainly felt like an ultimate driver when I left there with a huge smile on my face.
BMW’s UDE didn’t make the rounds in 2016 because of the Olympic focus that BMW had being the official car of the games. So, seeing it again in 2017 after a year hiatus made the driving all that much better.
I went solo because of schedule conflicts, but others there had the same issues and arrived solo too. This worked out well because I was able to make friends quickly and get some pictures taken.
The staff, all the way from check-in to the instructors, were the utmost of professionals and always made you feel comfortable and welcome. They gave me the impression that their purpose was to ensure I had a great driving experience behind the wheel of a BMW. Just listen to the expert instructions from my UDE driving coach in the video… he was super patient and very helpful!
Posted by Stephen Harvey on Thursday, May 18, 2017
And, they showed me gracious hospitality with on-site food truck dining and a gourmet coffee stand manned with a barista making coffees to order. They even had a photo booth. https://www.thebosco.com/m/7331-B32QXF
A personal highlight for me was placing 6th fastest in my group of 21 drivers. I am far from a race car driver so actually going faster than the majority of the group made my BMW experience even better.
All in all, BMW once again crushed it with innovative marketing and getting people into cars. The best way to sell a car is to get someone to drive it. Being able to take an expensive performance vehicle around an autocross track in anger, that will seal a deal. If you want to have a whole lot of fun and potentially purchase a new BMW, then look for the BMW Ultimate Driving Experience when it comes to your neighborhood.
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