Electric Racing: Formula E 2016 Long Beach

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It’s All About Electric Racing

Electric racing is Formula E and it came back to Long Beach, California again in 2016. On April 2, it made the 2nd appearance in Southern California and brought with it lots of innovation and motorsports. Formula E 2016 has done an excellent job bridging the divide that other motorsports have between fans and the series celebrities, i.e. drivers, teams, and series personalities. If you are a Formula 1 fan then you know what I am referring to.

Through my own personal experience, I have seen how drivers and key personnel in the Formula E circus make it easy for fans to interact with them. It is much appreciated and does wonders to promote the Formula E series and ensure it grows well into the future.

The local, on-the-ground marketing personnel from Formula E welcomed me and made me feel like part of a family. The OTG FE team members were excellent ambassadors for their sport through a range of wide reaching efforts. From their fantastic online work with Twitter, Facebook, and Instagram to their in-real-life events at historic Olvera Street in downtown Los Angeles and at Cal State Long Beach, people were engaged.

I had the personal experience to meet Formula E driver Salvador Duran at the Olvera Street event. He and I chatted about Formula E being electric racing and how it’s driving the future of mobility. And, we discussed the new Gulf livery color scheme of his Amlin Aguri team race car. The color scheme looks great and it is nice to see a traditional petroleum company supporting an alternative fuel motorsport series.

Great pic with me and Salvador Duran from Amlin Auguri Formula E team

Electric racing with Salvador Duran Formula E driver

Last year my social media activity on Twitter got me noticed by DHL Americas. This year, like last, they invited me on a “Behind the Scenes” tour and pit walk. Here is where I was able to meet several Formula E and DHL personnel along with some drivers and team members. Everyone involved was extremely helpful and truly wanted others to be aware of what is happening with Formula E. There is certainly a theme surrounding the series and that is bettering mobility through innovation. This motorsports series is driving the development to better solutions with every race. It is fantastic to see a motorsport series want to entertain fans but also give back by helping people with mobility developments and ultimately solutions.

Formula E shots

Look through these and see for yourself how up close and personal Formula E can be.

Great seeing & chatting w/ @daniel_abt at the #dhlformulae #lbeprix "Behind the Scenes" tour

A photo posted by Stephen (@havarino) on

If you can attend a Formula E event then I highly encourage you to do it. The money, time, and effort will be well rewarded. For information about upcoming races look on the FIA Formula E website.

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Formula E in Long Beach Shocked Me! #DHLFormulaE

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The brand new, all electric, FIA sanctioned racing series arrived in Long Beach, California on April 4th. I was shocked to learn how cool the cars are and how the Formula E series, along with DHL, are striving to make a difference with mobility and sustainability. The FE circus arrived earlier in the week, set up an entire event experience, and were gone by Sunday. Nothing less than fantastic and hopefully will make a return to Long Beach in the near future.

DHLFormulaE media kit for LBePrixMy Formula E experience started with an invitation from DHL Americas to take part in the Thursday #DHLFormulaE “Behind the Scenes” tour. We first met with Bea Garcia, Director of Media Relations for DHL Americas and Natascha Otero, Media Relations DHL Americas, then went over to the FIA Formula E Media Center to formally begin the “Behind the Scenes” tour. Upon arrival, Tom Phillips, Communications Manager FIA Formula E, met the group and ran through some quick sustainability facts regarding DHL and the Formula E series. Interesting to find that the FE series aims and obtains a “zero” carbon footprint. They are able to do this through a variety of measures, but most significant is the logistics of transporting all the equipment needed to conduct a global race series. DHL has much experience transporting large race series’ around the globe, i.e. Formula 1, and they have learned exactly what to do and what not to do so efficiency can be maximized.

Tom also mentioned that the generators that charge the batteries for all the Formula E cars are fueled with glycerine. I am not a scientist so there will be no technical explanation of the substance, but I will make a comparison for illustration. Looking at glycerine, it appears clear and has a molasses, olive oil consistency. We were told that it burns extremely cleanly and that helps with the zero carbon footprint. The next thing that Tom said was another shocker… he said you can eat glycerine and offered it to us. I dove my finger into the jar and covered it with the substance. Without hesitation (I’m not totally sure why however) I licked the glycerine off my finger. It does taste like Karo syrup or a very light molasses. This could possibly be an alternative sweetener, it was that sweet. Not really. And, I’m happy to report that I’m safe and feeling well several days later.

After the quick logistics and fuel info session, we all headed over to the ABT Audi Team garage to look at the cars and meet the team drivers, Daniel Abt and Lucas Di Grassi. This is where the cameras started rolling with stills and video. Look through the images and get excited about a racing series that is going to #drivethefuture of motorsport and transport for everyone.

Great social media captures showcasing the #DHLFormulaE in Long Beach

Here’s a Tweet from Danielle Crespo (@Danielle_Crespo) via Ed Jenks (@theEDJE) that captures me getting the shots and tweeting the news about #DHLFormulaE

Tom Phillips explaining about glycerine. This is about 2 minutes before I plunged my finger into the bottle that he is holding

Here is about 1 second after tasting the glycerine at the #DHLFormulaE #LBePrix #BehindtheScenes

What a great crowd for the Formula E race in Long Beach

Saw the Formula E Show Car in downtown Long Beach

Found the #DHLFormulaE #lbeprixshowcar again in dt #LongBeach

A photo posted by Stephen (@havarino) on

A great shot of spare front wings for the Amlin Aguri Formula E team

The entire brake setup on the ABT Audi Formula E race car

Hellova brake on the #FormulaE cars #DHLFormulaE #LBePrix

A photo posted by Stephen (@havarino) on

Whoops… saw the AndrettiFE car of Jean-Eric Vergne go by me in the eVillage at Formula E in Long Beach

For more of the motorsport action of Formula E in Long Beach check me out on Twitter and Instagram. I will be posting lots of pics and video along with updates about the Toyota Grand Prix of Long Beach and Formula Drift.

For all the info and deets online, be sure to follow any and all of these hashtags. Also, please add any I missed in the Comments section below. Thanks!

#LBePrix #DHLFormulaE #DrivetheFuture #FormulaE #AndrettiFE #LBePrixShowcar #LBePrixShowcarTour

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Formula E is in Long Beach to #DrivetheFuture of Motorsport

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Formula E is in Long Beach, California on April 4th, 2015. This brand new, FIA sanctioned, auto event showcases the future of motorsport by being the only global racing series that features an all electric powertrain driven car. The Formula E adopted hashtag is #DrivetheFuture, and they, along with all the teams and sponsors involved, are certainly driving the future of motorsport.

Long Beach, California became my destination location when I moved to Southern California. This city has a rich history of motorsport and racing dating back to 1977 and involving Formula 1. CART (now IndyCar) moved in during the mid 1980’s replacing Formula 1 and bringing the Grand Prix of Long Beach. Now, the city comes alive with racing fun every year and that was a huge motivator for me to live here in Long Beach, Ca.

Formula E in Long Beach

My passions are digital media and motorsport, so I am delighted to integrate the two worlds. Using Instagram, Twitter, Facebook, and WordPress, I have captured the “building of a race course” and the build up to all the motorsport action in Long Beach for the #motorsportmonth of April.

This is an account of what I have seen and experienced from late February up until just a few days before the FIA Formula E in Long Beach via my social media channels. Please look through and I hope it gets you psyched up for all the cars, action, and racing that is happening in April.

Formula E Banner Across A Pedi Bridge in Long Beach

@FIAFormulaE is coming to #LongBeach #LBePrix #LongBeachEprix @felongbeacheprix

A photo posted by Stephen (@havarino) on


The Formula E Showcar on Tour at USC

Finally getting to see the #lbeprixshowcartour!! @felongbeacheprix @LongBeach_ePrix

A photo posted by Stephen (@havarino) on

A Formula E Paddock Area Preview (@FEAddicts Twitter)


Another Formula E Paddock Area Preview

(@Dupont_Ben Twitter)


Formula E Banner in Long Beach, Ca


Formula E Plus Motorsport & Track Shots from Long Beach on Facebook

Formula E in Long Beach California April 4th for FREE

Facebook Photo Album Showcasing Motorsport in Long Beach

If you are on Instagram, Twitter, Pinterest, anywhere… feel free to look me up and like/follow/subscribe. I’ll give you some help with finding me too. These are links to my accounts:

Instagram: @havarino
Twitter: @harvester_sol
Pinterest: Havarino
Facebook: Stephen Harvey’s Long Beach Motorsport Photo Album

Also, I’ve been talking about Formula E coming to Long Beach since last June. Check out my other post talking about Formula E in Long Beach and this HarvesterSolutions.com post talking about how social media is fueling Formula E.

This is a great link for getting additional, in-depth history about the racing history and motorsport action in Long Beach.

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Formula E is Coming to Long Beach California in April 2015

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Formula E in Long Beach, Ca

Racing in Long Beach Ca

Formula E Long Beach Ca 2015

The FIA announced a new race series, Formula E, and it’s coming to Long Beach, California the first week of April 2015. But, the most exciting part is that the race cars in the series will have a totally electric power plant.

Hybrid power plant technology crept into premier racing with The 24 Hours of LeMans and Audi. We’re now seeing the push for not just hybrid engines, but ALL electric powered vehicles in our everyday lives. The FIA has addressed this 1st world push for electric vehicles by adding a series to the fold that has no fossil-fueled engines powering cars down a track. Welcome to the electric generation of motorsport!

The all electric cars of the Formula E race series will have similar stats to their older siblings of Formula 1. The race cars brag of 0 – 60 mph times being comparable to F1 cars. Formula E cars will be coming in at around 3 seconds, just slightly slower than F1 cars. And like F1, will have races staged all over the world, giving the new race series a very global air about it. Organizers are hopeful that people viewing races held all over the world will also see electric powered vehicles in a more glamorous light and desire to own one themselves. Reinforcing the age old auto world adage of “race ’em on Sunday and sell ’em on Monday.”

In my opinion, the task of selling electric vehicles to the masses would become WAY easier if car designers would just make electric powered vehicles look sexy (i.e. Tesla, Fiskers, BMW i8…not Prius, Leaf or Volt). Hopefully Formula E can show the general public that electric cars can be sexy, glamorous and HOT.

Also, Formula E is incorporating social media into the engagement strategy to get a younger crowd involved. Similar to U.S. Indy Cars, Formula E drivers will have 2 power boosts available to help in critical passing situations. As an added bonus, and as a way to encourage fan participation from the target car buying audience (urban 20- and 30- year old types), fans can use Twitter to tweet out the handle of their favorite driver. The driver with the most tweets mentioning them will get an additional power boost on the very last lap of the race. Hopefully this will get fans interacting on Twitter and make the last lap of the race super exciting. We’ll see, but I am getting psyched for the social media fun.

Cars in this new racing championship are fueled by electricity—and tweets

So, to recap… Formula E is a new FIA race series that uses race cars that are totally powered by electric power plants. Next, Long Beach, CA is slated as the 7th round of the series, just two weeks before the iconic IndyCar race on the streets around Shoreline Village in Long Beach. The cars will be comparable to Formula 1 liveries in style, size, handling, and speeds…claiming 0-60mph times around 3 seconds. And, to add another element of excitement, Twitter will be used so fans can give drivers an extra boost of power on the last lap of the race. This aspect should encourage younger fans to participate. All these items pretty much assure me that Formula E will be exciting, glamorous and do a great job of promoting electric vehicles.

Get out and enjoy one of the races this year. Check out the official Formula E website for calendar details.

Additional resources:

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