Electric Racing: Formula E 2016 Long Beach

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It’s All About Electric Racing

Electric racing is Formula E and it came back to Long Beach, California again in 2016. On April 2, it made the 2nd appearance in Southern California and brought with it lots of innovation and motorsports. Formula E 2016 has done an excellent job bridging the divide that other motorsports have between fans and the series celebrities, i.e. drivers, teams, and series personalities. If you are a Formula 1 fan then you know what I am referring to.

Through my own personal experience, I have seen how drivers and key personnel in the Formula E circus make it easy for fans to interact with them. It is much appreciated and does wonders to promote the Formula E series and ensure it grows well into the future.

The local, on-the-ground marketing personnel from Formula E welcomed me and made me feel like part of a family. The OTG FE team members were excellent ambassadors for their sport through a range of wide reaching efforts. From their fantastic online work with Twitter, Facebook, and Instagram to their in-real-life events at historic Olvera Street in downtown Los Angeles and at Cal State Long Beach, people were engaged.

I had the personal experience to meet Formula E driver Salvador Duran at the Olvera Street event. He and I chatted about Formula E being electric racing and how it’s driving the future of mobility. And, we discussed the new Gulf livery color scheme of his Amlin Aguri team race car. The color scheme looks great and it is nice to see a traditional petroleum company supporting an alternative fuel motorsport series.

Great pic with me and Salvador Duran from Amlin Auguri Formula E team

Electric racing with Salvador Duran Formula E driver

Last year my social media activity on Twitter got me noticed by DHL Americas. This year, like last, they invited me on a “Behind the Scenes” tour and pit walk. Here is where I was able to meet several Formula E and DHL personnel along with some drivers and team members. Everyone involved was extremely helpful and truly wanted others to be aware of what is happening with Formula E. There is certainly a theme surrounding the series and that is bettering mobility through innovation. This motorsports series is driving the development to better solutions with every race. It is fantastic to see a motorsport series want to entertain fans but also give back by helping people with mobility developments and ultimately solutions.

Formula E shots

Look through these and see for yourself how up close and personal Formula E can be.




Great seeing & chatting w/ @daniel_abt at the #dhlformulae #lbeprix "Behind the Scenes" tour

A photo posted by Stephen (@havarino) on






If you can attend a Formula E event then I highly encourage you to do it. The money, time, and effort will be well rewarded. For information about upcoming races look on the FIA Formula E website.

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